Keeping Up With The Jones // So You Wanna Be An Influencer? // WEEK 2

Last week, we covered the fact that you are an influencer, but I have yet to explain the ins and outs of it. This week, we’re keeping up with the Jones. You know what’s crazy, the Jones are in every neighborhood, apartment complex, school, business, town, city, state, province, and country. They’re everywhere and they’re influencing you.

You might remember me saying that I talked to 20 different people about influence, well I asked them some other questions too. I also asked them why they think our present culture is so obsessed with influence/being an influencer.

Here’s what they said, in no particular order:

+ Desire to be seen and heard

+ Need to feel wanted

+ Gives value

+ People care about what they do

+ Fast track to recognition

+ Seeking affirmation

+ Sense of pride

+ Wanting to be viewed highly by peers

+ Looking to feel powerful

+ Obsession grew out of “love” for having a platform

+ Needing identity

+ It gives us a way to define ourselves

+ Seeking validation

+ Looks glamorous

+ You get to be in control of how you’re perceived to others

+ Greed of being well known

+ We crave direction

+ Obsession grew out of comparison

+ Striving for purpose

+ Keeping up with the Jones

There it is, in black and white, all of our flaws staring us in the face. Maybe you read that and you cringed a bit because you realized it’s so true or you realized deep down, you’re seeking influence because of one of these, for lack of a better word, insecurities. Now, I definitely don't say that to bash anybody, because you know what, I’m right there with you. Needing validation, searching for purpose, craving attention. All of it. I’m right there with you. And you know what, that’s ok. It’s ok to read that list and feel really uncomfortable because you recognize yourself in it. We’re all just people craving to be loved, because we were designed that way, unfortunately, in our quest for love, we’ve confused recognition for love. During this search we’ve lost sight of truth and traded it for chains of comparison. We add links, making our chains longer and heavier when we choose to look at someone's life and compare ourselves to them.

Influence week 2.png

The thing is, it’s not bad to aspire to be like someone, to have goals and dreams. The danger comes if those aspirations are making you speak negatively about yourself or think that your life isn’t good enough. You might not realize it, but every time you allow that type of influence into your life, it’s bondage. Keeping up with the Jones a dangerous obsession that grows when we compare ourselves.

I want to challenge you, this week, to catch yourself when you slip into comparison, and trust me, you’re not alone. I’m doing this too. Whenever you start to tell yourself that you’re not pretty, smart, kind, funny, thin, _________, fill in the blank. Stop your thoughts dead in their tracks and test those thoughts against scripture.  



1 Thessalonians 5:21

“but test everything; hold fast to what is good.”


Philippians 4:8-9  

“Summing it all up, friends, I’d say you’ll do best by filling your minds and meditating on things true, noble, reputable, authentic, compelling, gracious—the best, not the worst; the beautiful, not the ugly; things to praise, not things to curse. Put into practice what you learned from me, what you heard and saw and realized. Do that, and God, who makes everything work together, will work you into his most excellent harmonies.”

That’s the kind of influence we need. We need that good good.

Can’t wait to keep learning with you all about influence next week. Jesus is gonna be showing up! See ya on April 16--Right after Tax Day, if you haven’t filed already, go get it done! Stay groovy.



Bridgette Brandon