So Salty // So, You Wanna be an Influencer? // WEEK 1

So, you wanna be an influencer? Well, I’m glad you’re here then--Here it is, week one in the 4 week series on influence. A few weeks ago, I saw this video that was “trending” on Instagram, it was by a guy named Prince Ea. In the video he brings up how social media and influencers can either “dig people deeper into their illusions” or “can free them.” He also compares this whole epidemic to driving under the influence. This video really set me onto a reflective thought journey, so, the next day when I heard a podcast about the trend over the last few years in using Social Media Influencers for marketing, I just couldn’t get the idea of being an influencer and what it truly means out of my head. I’ve been mulling it over, studying it, talking to people about it, and praying about it and I think I’ve finally settled on a few ideas and conclusions.

Before I jump into the conclusions, I want to go over exactly what an influencer and influence is.

Influencer: A person or thing who influences, a person who has power to impact others

Influence: The capacity or power of persons or things to be a compelling force on something or someone, to produce effects on the actions, behaviors, opinions, etc. of others.

In layman's terms, an influencer is someone who has the power to inspire or pursued someone to do something--anything. Unfortunately, this word has become tainted; altogether this word doesn't mean anything negative, in fact, it should come with good connotations, but it’s lost its luster due to the culture we live in today. In my process of learning about influence, I asked 20 different people what the first thing was when they hear the word “Influencer.”

Here’s what they said, in no particular order:

+ Being popular

+ Being well known

+ Trendsetter

+ Mentor

+ Informing

+ Inspiring

+ Persuasion

+ Having intentions of how people NEED to react to you

+ Making money

+ Social media

+ Technologically inclined

+ Someone who knows how to impact their community for the good or bad

+ Something desired

+ Someone you build your life around

+ Inauthentic

+ Fake

+ Posed experiences

+ Misplaced praise

+ Leader

Like you probably derived in your own mind, just by reading that list, most people think negatively when they hear the word “Influencer.” You know what, I don’t blame them. Like Prince Ea said, with how people are going about being “Influencers,” not really caring about what they’re actually influencing people to do, following them is a lot like driving under the influence--It’s dangerous.

Ok, after reading all of that, what if I told you, you’re called to be an influencer? How would you feel? Probably nervous, scared, like you have tons of pressure sitting on your shoulders. Yeah, sounds about right. The thing is, we are called to be influencers. Every single one of us, we are called to influence, we’re called to be salt.

Matthew 5:13-16

“You are the salt of the earth, but if salt has lost its taste, how shall its saltiness be restored? It is no longer good for anything except to be thrown out and trampled under people's feet. “You are the light of the world. A city set on a hill cannot be hidden. Nor do people light a lamp and put it under a basket, but on a stand, and it gives light to all in the house. In the same way, let your light shine before others, so that they may see your good works and give glory to your Father who is in heaven.”


The same way that salt influences the taste of the food it’s in or the light diminishes the darkness, so we are called. The thing is, influence tends to inspire transformation, and then the question arises, what kind of transformation do you want/do you need to inspire? Whether it be a cultural phenomenon we’re currently obsessed with or healthy inspiration to live a transformed life--Influence is hard to escape, because at the end of the day you are under the influence of something that causes you to influence those around you. You are an influencer. Over the next few weeks, I’m going to delve into the depths of what it truly means to be an influencer and how to do it the right way, according to scripture! I hope you join me so we can learn together! See you on April 9! Stay groovy.

Bridgette Brandon